Azerbaijan gained independence with the collapse of the USSR and, in the early years, did not play a prominent role in the region; the new state faced armed conflicts and internal crises. Nevertheless, Azerbaijan managed to make significant progress in building both its economic and political power and succeeded in establishing a strong position in the South Caucasus region. Along with Azerbaijan's achievements in the economic and political spheres, the approach to engaging with Azerbaijani counterparts in various fields, from business to diplomacy, has also gained importance. Some untrained professionals have a simplistic understanding of the characteristics of Azerbaijani culture and customs, often equating Azerbaijanis with Turks, which is fundamentally incorrect. The purpose of this article is to provide a more detailed overview of the specifics of communicating with Azerbaijani colleagues.
Azerbaijan, Baku, communication, culture, business, diplomacy